Dr. Rubria Rocha de Luna

Dr. Rocha has a bachelor’s degree in Psychology with an emphasis on clinical psychology from the Universidad Autónoma de Nuevo León (2002), a master’s degree in Educational Sciences with a specialization in curriculum design and psychopedagogy from the Universidad de Monterrey (2005), another M.A. in Foreign Languages and Cultures with a concentration in Hispanic Literature and Culture from Washington State University (2011), and a Ph.D (2022) in Hispanic Studies with a concentration in Visual and Cultural Studies and with a Digital Humanities Graduate Certificate from Texas A&M University. These degrees have led her to have a range of professional experiences: she was a practitioner psychologist; more recently, she has been an instructor in Mexico and in the United States in higher education and graduate studies, as well as an online course developer of online courses on Psychology, Education, Spanish as a second language and Text Analysis. Also, while studying her doctorate, she was a research assistant at the Initiative of Digital Humanities, Media and Culture now Center of Digital Humanities Research (CoDHR) at Texas A&M University where she worked on two projects: the Cervantes Project image gallery (digital archive) and the development of the web platform for ASECS (American Society for the Eighteen Century Studies). She also, independently, collaborated on several digital projects such as: 18thConnect, Torn Apart/Separados (Allies section),  Humanizando la Deportación, and United Fronteras.

Currently, Dr. Rocha is Co-founder and Executive Director of Redes, migrantes sin fronteras, a non-profit digital initiative that lists, maps, and connects pro-immigrant associations, shelters, and other social, cultural, artistic and activists programs and initiatives in Mexico.  Also, she is a Postdoctoral Researcher at the School of Humanities and Education from Tecnológico de Monterrey where she is part of the Digital Humanities Research Group. In this institution she is working in projects related to Digital Public Humanities, Digital Rhetoric, Migration and Social Justice. 

Rubria’s research interests are interdisciplinary, as she uses quantitative methods from the Digital Humanities, such as text and data mining of social media, to analyze the rhetoric around return migration to Mexico. She is also interested in the design, development and preservation of digital archives and public memory studies. She has presented and published papers on these topics at conferences and academic journals in Mexico, the United States, and Canada.